01
Kids’ activations
Hands-on school holiday programs, creative play, themed sets and the people to run it all.
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Victoria-wide event activations
Make the momentimpossibleto walk past.
We create bright, brilliant event experiences for shopping centres, councils and brands — then bring every detail to life.
Events. Promotions. Talent.One wildly organised team.
School holiday magicBuilt end-to-end
EVENTS✦PROMOTIONS✦TALENT✦CREATIVE✦ACTIVATIONS✦VICTORIA-WIDE✦
What we do 01
We turn spaces into
something happening.
From the first spark of an idea to the last pack-down, directIMAGE handles the creative, the talent, the set and the show. You get one team, one plan and an activation people remember.
02
Brand activations
Big, bright ideas that turn passing foot traffic into participation, connection and recall.
03
Talent & performers
Hosts, brand ambassadors, characters, roaming acts and polished promotional talent.
04
Food experiences
Fresh food theatre, tastings, demonstrations and fun cooking experiences for every age.
05
Active zones
Sport, games and energetic spaces that invite people in and keep them moving.
06
Culture & community
Thoughtful programs and live experiences that celebrate culture, place and community.
In the mix 02
Made to draw a crowd.
Designed to run beautifully.
Also on the menu
- Footy fever
- World Cup play
- Creative workshops
- Cultural celebrations
- Seasonal moments
- Brand experiences
How it works 03
We bring the fun.
You keep moving.
Creative enough to dream big. Organised enough to make it feel easy. We manage every moving part so your team can stay focused on the bigger picture.
Bring the brief
Your audience, goals, space, timings and budget.
We create
Concept, program, talent, styling and set design.
We organise
Staffing, schedules, logistics, inductions and details.
It comes alive
A smooth activation your audience actually wants to join.
Trusted where it matters
Good fun.
Serious delivery.
A trusted activation partner to leading shopping centre groups, councils and corporate teams across Victoria.
“They continue to exceed expectations every time.”
“They transform our vision into reality with creativity and reliability.”
“Fun and successful events every time!”
In brilliant company
EastlandDandenong SquareStud ParkSouthgateWaverley GardensSpencer Outlet CentreBrimbank City CouncilDeGroup
Across the state
All over Victoria.
All kinds of wonderful.
Shopping centres, council spaces, precincts, workplaces and wherever your audience happens to be.
Got a space to activate?
Let’s make
something happen.
Tell us what you’re planning — or just what you want people to feel. We’ll help shape the idea and bring it to life.